A lot of people come to us saying they need a website for their business. After sitting down and drilling through their needs vs budget we devise a plan. We believe that Social Media in this day and age is a key driver in the promotion of a business, while a website verifies the business. Both are necessary but in what order.
Recently we have worked with a client who wanted a website, his Facebook business page was active. His budget was limited, its one of those situations where you need something to drive more business but don’t have the funds to put behind it until the business is there. So what do you do……. start at the beginning……
- What is free? Social Media, word of mouth, referrals
- Creating the business image, business cards, flyers etc. This means a little leg work in getting the flyers out there.
- Finding the right person to work with. You need a designer / expert in web and social media. These people will guide you through the process and how to maximise every opportunity.
- Work out what you have to spend and forecast any future monies you will have to put into marketing.
Plan, plan, plan!!! I cannot stress that enough. Goals are important!! No matter what method of advertising you choose there needs to be a plan in place with clear goals. This should be linked to your marketing strategy. By using SMART objectives (yes here comes the jargon…..) you can measure the success. This applies to both Facebook and your website.
There are lots of people and software out there that can help with your analytics, choose wisely. Don’t get bogged down with information overload that you don’t understand. Don’t be afraid to ask for help or say “I don’t get it”.
So, Facebook or Website? In essence, Facebook will enable to to reach many individuals that maybe your website wont in the initial stages and its all free. That is unless you boost posts, but that’s for another blog.
A website will verify your business and is required but at a cost. Just think what do you do when you see something on your Facebook about a business…… you click on the link and check out their website. The same will go for your potential customers.
My advice…… get your Facebook up and running asap, then as soon as you have the funds available get a website done!!
We are always here to help at FunGrenade!!!