2016 - 2017
Emma is always pushing me to grow and develop the business. There have been numerous occasions where a local business has been requested for web design. Now it was time to change. We needed to change the business, its aims and objectives, while still working with our current clients.
This doesn't happen overnight. On our holidays we would talk about what we have to offer, what are our goals, who are the competition. How could we produce low cost websites to suit business needs. This is when we discussed WordPress. As I have already said, I wasnt a fan, however if we can do this then why not. We agreed that we would be clear up front with our potential clients and give them the option.
Take a look at our packages and you will see we state at the lower end they are all WordPress. We have seen several businesses believe they are getting a bespoke site, paying a fortune, then when looking into it deeper the site is just WordPress. This drives us crazy, so unfair.
We were given an opportunity to develop a website for a villa in Florida. This meant we had to go over, if we must! Hehe! We took loads of photos, designed a website, linked with management companies in the area and had lots of road trips. This gave us insight to the power of blogs. We wrote blogs all the way through our trip and our second trip. These were posted on the website. Since then we have received feedback how useful they were for others looking to visit the area.
At this point we started to use Facebook. We set up a business page for the villa and this is when we got enquiries. WOW, I always knew social media could support but the speed of the impact impressed me.
Now this has to be part of our business model.
Our first project to test the process we were planning was for a friend. The intention was to see if setting up a WordPress site, social media support and training would work. So we set to work with Kevin on Knotweedbusters. I set up the site, showed Kevin what to do and since then he has been updating his own site comfortably. He has also gained several contract through his Facebook business page.
It does work!!!